Embracing Apple’s early and innovative success (200M app donwloads in 3.5 months), several players have announced the launch of mobile stores such as Microsoft (Skymarket), Google (Android Market) or RIM. Despite having been availabe for years on numerous Symbian phones, Nokia Donwload! did not manage to achieve comparable success. We know this is all about the user-experience and about the innovative marketing catalyst the iPhone represents for brands, retailers and content publishers.
However, I think many things could be improved. What about the ability to sort apps by prices and other criteria (languages, size, launch date, number of reviews), preview of the apps, obtain more detailed descriptions…
Mobile merchandizing is still in its early days.
I was interviewed last week by GPS business news about this precise topic. check out for the video interview here.
Note:
If you are not yet familiar with Google Earth on your iPhone or if names such as Palringo, Fring, LightSaber, Mylighter, Newton’s cradle, Devise or Mylite Flashlight and Colored Strobe do not ring a bell, have a look at this thorough review (in French) of the TOP 50 FREE iPhone Apps according to Mobinaute. List is available here.
November 18, 2008 at 5:57 pm |
The other issue with Nokia Download! is that the experience of installing applications is poor due to too many options: where to download the app to, whether the user confirms the “signed app” prompt, then where to install, plus some of the above repeats if a single app install has multiple parts.
Installing apps on Nokia Series 60 is also slow and the phone isn’t usable at the same time. Contrast with iPhone where the install happens in the background.
December 6, 2008 at 12:15 am |
[...] explanation: it is easier to merchandize content on the iPhone than on operator decks. More on this here. Possibly related posts: (automatically generated)Apple AppStore and mobile merchandizingTop 10 [...]